Honeywell has a reputation for creating innovative products for a reason. Their products not only push the boundaries of technology, but also raise the expectations when it comes to productivity and convenience. The Honeywell Building Technologies (HBT) team works tirelessly to identify pain points at commercial and residential buildings management and curates products that relieve these pain points with utmost effectiveness and ease.
In keeping with the tradition and ethos of the Honeywell brand, their IMPACT solutions promise to deliver innovative, easy answers to often complex issues. By allowing the user to own the entire process, from installation, subscription to management, it truly places the control in the hands of the end consumer. The pain point for most security solutions are that they entail heavy investments, poor latency and the fact that they can detect an unsavoury event only after it has occurred.
The product comes with a choice of detection methods like loiter, trespassing, zone fencing, crowding and face covered detection. Each of these features were clearly defined in the communication with the key message of customising your surveillance system.
This is a one of it’s kind ‘product as a service’ solution that effectively integrates surveillance along a host of app based proactive alerts that user can opt, to safeguard against any unwanted situation
The communication emphasised on the time-crucial moment of vulnerability where this product can play a critical role in averting any major disaster or mishap.
Like other offerings in the Impact portfolio, this product based solution is yet another incredibly innovative offering that needed effective communication that can add tremendous value to the users.
As part of the Impact range, it was imperative to portray the cutting edge tech and robust imagery. Right from emailers, webpages, social media and Amazon A+ content to offline collaterals like posters, leaflets and ambience branding, assets were consistently and consciously created keeping this distinct visual imagery in mind.
Pineapple actively brainstormed with the marketing and product development teams to help strategise the launch and outreach campaigns for the amazing products.
from teasers to the reveal campaign, the focus was to effectively establish the criticality of that moment where this product can get you a ‘priceless’ moment of protection, by immediately alerting you of the mishap
Truly leveraging today’s technology, Impact by honeywell has come up with a very innovative product range that features not just the classic Honeywell reliability and quality, but also innovation and cost optimisation so that it’s well within the reach of everyone in the SME universe
As per the government statistics there was a fire incident happening every 30 minutes in India, which is a huge cause of concern as that causes loss of crores apart from the priceless cost of lives. Impact wanted to place this product as a true value add to the small and medium entrepreneurs who can benefit from instant notifications in case fire breaks out from their premises.
What’s most important to every premise owner is the space itself. This was the line of approach that Pineapple adopted when it came to articulating the visual imagery of the communication.
The messaging was kept short, simple and clear to convey the promise of ease of fire prevention.
